OLIPOP

• Broadened OLIPOP’s social engagement by personifying brand image to reflect their key audience.
  

  
  

• Increased brand awareness with engaging caption copy in partnerships, posts, and PR package development.
  

  
  

• Lead production by scheduling content calendars with influencers, developing shotlists, casting talent, and hiring photographers/light technicians/stagers.
  

  
  

• Collaborated with leadership and seniors to support 360 campaigns for new flavors, partnerships, and activations.

• Overlooked nationwide sweepstakes with legal team and marketing to launch succesful and comprehensive copy.

SOCIAL GUIDELINES ︎︎︎︎︎︎

KPI
Increase brand awareness (Milennials + Gen Z)

AUDIENCE
Focus on nostalgia and friendship to welcome key audience.

STRATEGY
Produce a summer nostalgia campaign to trigger Millennial memories and aspire Gen Z.

COPY DIRECTION
OLIPOP connects all of us through laughter, compassion, and summer nostalgia! 

PRODUCT ROLE
Look and feel like a ‘cool’ refreshment and social bond between audience.

TssSS-kr-POP! Sounds like Summer!

• Lead copy and art direction for OLIPOP’s Summer Nostalgia!
  

• Aligned OLIPOP’s ethos of friendship and nostalgia into stylized posts inspired by vintage beverage ads and lifestyle campaigns.

• Casted talent and freelancers to produce a lifestyle shoot.

• Managed budgets, production days, catering, and location scouting for content creation.

• Curated a social feed that reflects OLIPOP’s new direction to become a fundamental/lifestyle beverage.
  
  
• Copy and art direction aligns with playful, nostalgic aeshetics.
  
  
• Developed engaging beverage/summer to-do concepts.

• Conceptualized original packaging idea for influencer/PR giveaways.
  
  
• Spearheaded packaging copy and post captioning to personalize Staycool’s product.
  
  
• Facilitated communication between partner leads with production decks and copy revisions.
  
  
• Produced shotlists, staging, and location + talent waivers to produce lifestyle shoot.
  

• Coordinated with marketing and legal to launch our college giveaway of OLIPOP’s newest flavor.
  
  
• On set for production and enforced marketings 360 campaign guidelines for flavor launches.
  
  
• Conceptualized ‘yearbook’ approach for our giveaway announcement.
  

• Supervised captioning and copy with legal to regulate our giveaway standards and policies.

• Coordinated graphics to align with our university themed giveaway.

• Assisted in Mattel and OLIPOP’s activation production.
  
  
• Managed social copy and captioning for new flavor launch.
  
  
• Pitched and revised approved copy for Mattel social guidelines.
  

• Directed social feed teaser to prepare for Mattel’s launch.

• Curated post timeline for a cohesive theme for this collaboration.

• Directed tennis player, Andy Roddick’s partnership copy and podcast staging.
  
  
• Collaborated with senior designers and copywriters to develop original partnership caption cards.