OLIPOP
Copy + Art Direction

1. Supported and directed 360 campaigns to social rollout for new product drops.
   
2. Insured legal warranty in sweepstakes by administering copy with legal team.
3. Rebranded voice for social partnership announcements and out-of-home blitz campaigns.
4. Directed voice and direction for partnership content with Amazon Prime, Whole Foods, WAWA, WNBA, Kane Brown, Andy Roddick and Oscar Mayer.

SPOTIFY 
Design + Art Direction

1. Led art direction for Spotify’s playlist, LOREM. A Gen Z curation of rising artists with over 800,000 monthly listeners.
   
2. Developed 14 large print format posters, installed at Spotify’s Westfield Trade center.

1. Contributed to the American League of Legends Championship rebranding. Team Branding, scoreboards, promotional artwork.

GUILTY BY ASSOCIATION 
Design + Art Direction 

1. Produced visual identity for GBA’s gallery brand.
2. Managed artist’s monthly promotional campaigns.
3. Product shot development.

CLOUDBUSTING
Thesis

1. A typeface, a manifesto, and Luna. Cloudbusting is a worldbuilding project designed to show a parasocial relationship we have with pop culture.