NETFLIX CREATIVE LABS
FREELANCE ART DIRECTOR + STRATEGIST
Collaborated closely with senior art directors and design leadership to prototype and refine mobile-first UI layouts aligned with Netflix brand and product standards.
Hired specifically to evaluate, stress-test, and provide strategic feedback on Netflix beta UI experiences, with a focus on user engagement, clarity, and retention.
Developed and iterated vertical-format UI prototypes incorporating Netflix Original film scores to explore emotional pacing and engagement within mobile viewing contexts.
Delivered actionable design feedback based on user interaction patterns, visual hierarchy, and motion timing, influencing final UI decisions prior to broader rollout.
Beta testing for vertical content
