TYLER MCGILLIVARY
SOCIAL MEDIA MANAGEMENT + ART DIRECTION- Bolstered revenue by over $40 thousand during sample sale week with MailChimp campaigns and social content rollout.
- Achieved $60 thousand in wholesale to our vendors by shooting and designing the SS24 lookbook in a 48-hour turnover.
- Raised Shopify conversion rates by producing editorialized Instagram content and e-commerce shots.
- Art directed and produced email/SMS and social campaigns for seasonal collections and new piece drops.
- Managed production and content creation via calendar decks, hiring talent, photographing all seasonal drops.
SOCIAL GUIDELINES ︎︎︎︎︎︎
KPI
Raise conversion rates and social metrics via daily content.
AUDIENCE
Localize clients via social media (Gen Z + Millenials).
STRATEGY
Create campaigns with engaging imagery and overall vibrance.
PRODUCT ROLE
Size inclusive seasonal drops that cater to Gen Z + Millennials.
Social Media Team
Social Media Manager, Luna Alatorre
Producer, Fefi Martinez
ECOMM, SMS, PRODUCT CAMPAIGN
![]()
![]()
- Designed Shopify layout and SMS/e-mail campaigns via Klaviyo/Mailchimp.
- Created product shots and editorial campaign touch ups.
- Produced record breaking metrics during our sample sale campaign. Through posting strategies, engagement with audience, and branding partnerships.
- Designed, shot, and art directed TMG scented candles drop.
